Course Overview
In the competitive modern world, having good Marketing & Selling Intelligence can mean the difference between success and failure. Researching the markets you sell in gives you an understanding of the buying and selling patterns you are dealing with, and helps you to develop your brand in line with current consumer behavior. Good business decisions need to be based on good information. No data; no strategy.
This training program gives a practical understanding of the key potential strategies and tactics to be used on a short- and long-term basis to face the challenges of competition, to meet customer requirements and to maximize revenues over the next years, for current and future services.
Course Outline
The marketing plan
Environmental assessment
Market analysis
Product positioning (4Ps)
Forecast, budget and objectives
Action plans
Monitoring
New service introduction and marketing tools
Business unit
Information gathering
Product concept development
Business Case
Project outline & task management
Product plan
Customer Training
Product Launch & Monitoring
Sales and Account Management techniques
Customer relationship management
Selling in the fast moving environment
Customer Care
Benefits
Creating a customer care culture
Focus on creating value
Customizing services to customers
Going the extra mile
